Conduct Research

During the Conduct Research step, use resources to define appropriate communication objectives, strategies, and tactics for the project.

Research can be either quantitative or qualitative. External resources such as case studies and industry research can be used. In addition, evaluation results from other completed efforts with similar goals or audiences may be used.


  • Focus Groups
  • Interviews
  • Qualtrics Surveys
  • Intake Form
  • Lessons Learned
  • Campus Technology
  • Chronicle of Higher Education
  • ABC
  • PRSA
  • Ragan Communications
  • Gartner
  • Burton Group
  • Educause