Identify Audience(s)

During the Identify Audience(s) step, determine which audience groups will be addressed and how each group will be impacted.

• Working with the project/effort team and the information collected in the Intake Form, use the Stakeholder Map Template to tidentify each audience group affected by the effort. These audiences could include customers, campus leadership, ITS staff and more.
• Once audiences have been identified, determine the desired roles and behaviors for each group (what they need to know, feel, or do).

Resources:

• Intake Form Template
• Stakeholder Map Template